https://www.mystrategymentor.com/get-started daily 0.75 2026-02-24 https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/1631639191091-K9Z7MV4A5WJSA28D7E4L/Screen+Shot+2021-09-11+at+11.41.58+AM.png Get Started - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mystrategymentor.com/about daily 0.75 2025-07-07 https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/3c42e51a-fe54-4cd9-be63-bfbf97f0d86c/Toben+Heim+Pic.jpeg About https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/19168e89-a98a-40c0-91b1-5a9a23ad1923/Morgan+Berman.jpeg About https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/47f81408-344f-403a-949d-c55ea56bae2e/Renee+Reynolds+v2.jpeg About https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/1631376114444-DIZH9JIX633DG9TCZ3NY/August+2021+Helen+Schmid+Headshot+Upper.jpg About - Meet Helen Schmid. Helen is the founder of My Strategy Mentor. Prior to founding My Strategy Mentor in 2021, Helen was the Director of Marketing Strategy at Walmart, where she launched and led acquisition for the Walmart+ membership program. For over a decade, Helen incubated and scaled several new brands and led high-growth teams at Walmart, Amazon, L’Oreal, and many tech and e-commerce start-ups from seed-round to post-acquisition lifecycles. She has spoken at multiple conferences and was published in the Harvard Business Review. Helen is a graduate of New York University’s Stern School of Business. In 2020, Helen began volunteering as an advisor at a non-profit. This experience ignited a passion to help missional organizations grow, steward their resources well, and change the world – so My Strategy Mentor was born. In her personal time, Helen loves sharing the message of generosity as a board member of Women Doing Well, a ministry that activates women towards purposeful giving. Helen has shared her generosity story on The Finish Line Podcast and was featured in the book 31 Gospel Patrons. Helen and her husband Ben reside in the Philadelphia suburbs with their two young children. https://www.mystrategymentor.com/am-i-ready daily 0.75 2026-03-05 https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/1632074440899-ZEPU8RX6OASMISSYG626/AdobeStock_370809034.jpeg Am I Ready? - Are you one of the following? C-Suite executive Non-profit executive Engaged board member Ministry leader Venture partner or investor https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/1632074522057-WGPN2CH2LBH5GXAU5X23/My+Strategy+Mentor%3A+Are+You+Ready%3F Am I Ready? - 2. Is your organization going through these transitions or challenges? New company, offerings, or leadership Pivoting strategic direction Stalled or slowing growth Too many/unfocused offerings Missing marketing expertise in C-Suite https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/1632074663680-T5YP5X2W911S93B8DPNY/My+Strategy+Mentor%3A+Are+You+Ready%3F Am I Ready? - 3. Are you looking for help in the following areas? Stronger brand positioning and messaging An actionable growth plan to go from point A to B A coach to guide the strategic planning process Alignment with board and staff on priorities More high-impact work, less “busy work” https://www.mystrategymentor.com/home daily 1.0 2025-09-11 https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/1631732676601-50DMGX2R780695Y0IPCO/msm_icons_growth+chart_1b.png Home https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/1631732611941-6IVBGQUBU8C9VBZMUHE0/msm_icons_bullseye_1b.png Home https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/1631733073585-L0XV3HFLHQPOVU74K1EA/msm_icons_mentoring_2a.png Home https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/26a671f1-f452-467e-b5a0-77474e2c261d/Denine+Blevins.jpeg Home https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/18310130-6be7-44ae-ab26-94489a45515a/David+Park+2.jpg Home https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/89aff239-74c5-450d-8a74-b9addba152eb/Garcias-photo-for-site.png Home https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/adf26b58-e89e-422b-99cf-ff4b7d07deb3/Renee+Reynolds+v2.jpeg Home https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/b6983148-83c6-4064-a3b7-93ed510ba4d3/Morgan+Berman.jpeg Home https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/de49718f-756f-484d-82cb-9f0aab2efda6/Toben+Heim+Pic.jpeg Home https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/70834c37-5540-48ca-ad81-e7f8fb1a0310/Screen+Shot+2025-05-06+at+10.01.13+AM.png Home https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/5a1c2ee1-b821-4422-bf79-2f080610fd76/Sarah+MacDonald.jpeg Home https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/1631641651934-MSVFCHEQW5I94HAK024O/msm_key+icon_hor_green+blue.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/1631286072564-OBERRY5U7PHA7EQGP3AJ/August+2021+Helen+Schmid+Headshot+Upper.jpg Home Helen Schmid brings Fortune 100 experience to your organization. Helen is the founder of My Strategy Mentor. Prior to founding My Strategy Mentor in 2021, Helen was the Director of Marketing Strategy at Walmart, where she launched and led acquisition for the Walmart+ membership program. For over a decade, Helen incubated and scaled several new brands and led high-growth teams at Walmart, Amazon, L’Oreal, and many tech and e-commerce start-ups from seed-round to post-acquisition lifecycles. She has spoken at multiple conferences and was published in the Harvard Business Review. Helen is a graduate of New York University’s Stern School of Business. In 2020, Helen began volunteering as an advisor at a non-profit. This experience ignited a passion to help missional organizations grow, steward their resources well, and change the world – so My Strategy Mentor was born. Meet your mentor https://www.mystrategymentor.com/services daily 0.75 2025-06-26 https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/1632074739798-SXC3J34B7UGL6S4PNQ6I/Brand+and+Growth+Strategy+Track+I Services - Gain Clarity with a Brand Strategy Does your organization stand out from others? Could your brand message be stronger? Does your new offering have product-market fit? This track strengthens your organization’s positioning and sharpens your brand message. Through interactive workshops, we will refine your offerings, understand your audiences’ needs and barriers, deep dive into the competitive landscape, and develop a compelling ‘elevator pitch’ that articulates your value proposition and benefits. Your Brand Strategy is the first step in the foundational work required to gain clarity and growth, and will serve as a filter for all organizational decisions to pass through. Time Commitment: 6x 1.5 hour workshops, plus board reviews (optional). Deliverable: 25- 30 page Brand Strategy PowerPoint deck. Best suited for: Start-ups; organizations launching new offerings or changing strategic direction; organizations ready to scale marketing efforts. https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/1632074789485-T6VFJ4QYCOQ14BF81R1L/Strategic+Planning+Track+II Services - Gain Loyalty with a Customer or Donor Strategy A Customer Strategy (or Donor Strategy for non-profits) will help you deepen customer relationships to drive greater retention, monetization, and loyalty. After performing a customer health analysis, we’ll begin by establishing customer goals and reverse-engineer our plans to achieve them. We’ll identify what your customers value, create solutions and benefits to meet them, and map out the ideal customer journey. Typically, 80% of an organization’s revenue is driven by 20% of their customer base, so we will also create a strategy to convert customers into VIPs. At the conclusion of this track, you’ll have an action plan to improve the overall customer experience and achieve customer loyalty. Time Commitment: 5-6x 1.5 hour workshops, plus board reviews (optional). Deliverable: 25- 30 page Customer or Donor Strategy PowerPoint deck. Best suited for: Organizations looking to improve customer loyalty or improve their CRM; non-profits looking to increase donor giving and retention. https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/81f9fe6d-0e42-44b5-a6b9-1382801a9083/AdobeStock_377855621+%281%29+%281%29.jpeg Services - Grow Effectively with a Marketing & Comms Plan Are you ready to scale customers and revenue? Do you need help activating marketing channels or optimizing your marketing budget? Now that you’ve completed the foundational work in Track I: Brand Strategy and Track II: Customer Strategy, you’re ready to accelerate growth. We’ll create strategies and tactics following a marketing funnel framework to acquire the highest quality leads, convert them into first-time customers, nudge “one-and-done” customers into repeat customers, and finally into loyal advocates. In this track, we’ll create a detailed marketing, communications, and content plan to engage and convert customers. Time Commitment: 6x 1.5 hour workshops, plus board reviews (optional). Deliverable: 30-40 page Marketing & Comms Plan PowerPoint deck. Best suited for: Companies or non-profits looking to scale marketing efforts. https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/3d6d0394-515d-4c80-8cc0-1f7c618aef2d/AdobeStock_320583090+%281%29.jpeg Services - Implementation Advisory We offer bespoke Implementation Advisory for Strategic Growth Program clients who would like hands-on support while activating their strategic growth plans. How we work together is flexible based on your needs and may include the following services: Guidance on marketing activations & campaigns Onboarding & managing marketing agencies Strategic planning and growth roadmap creation Advising on org development, new hires, forecasts, and budgets Feedback on communications, content, and creative execution Business coaching and subject-matter knowledge training https://www.mystrategymentor.com/privacy-policy daily 0.75 2021-10-04 https://www.mystrategymentor.com/contact-us daily 0.75 2023-10-25 https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/1631975857995-FDU4TBA8FQ50U25CEAE1/msm_key+icon_crossed_blue+green+copy_small.png Contact Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mystrategymentor.com/clienttestimonials daily 0.75 2026-02-25 https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/ec8f0e41-d443-436b-98af-42f9621a09df/Morgan+Berman.jpeg Testimonials https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/f4735d42-10b9-474e-a363-954048244187/Denine+Blevins.jpeg Testimonials https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/930b7690-4635-49a7-834a-042d10e22fcf/David+Park+2.jpg Testimonials https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/5b38d585-1a70-43f1-a649-84365357767b/Paul+Pallas.jpeg Testimonials https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/d6a2de0b-905f-4578-a7e0-df51a969f6d7/Emily+Murray.jpeg Testimonials https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/141989ad-8644-4062-9c30-264f6a028040/Sabrina+Kirkland.jpeg Testimonials https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/9f9a08ee-c567-4868-ad7b-5e87c744c5c1/Sarah+MacDonald.jpeg Testimonials https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/f6796f1f-c808-42ca-96a1-6f66f9595642/Renee+Reynolds+v2.jpeg Testimonials https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/c39beea5-ba8b-4679-be2e-3721696ef9eb/Toben+Heim+Pic.jpeg Testimonials https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/6b2e71a0-c1c9-474e-b20b-4f39b36e3a2f/Screen+Shot+2024-04-11+at+11.45.21+AM.png Testimonials https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/032fed61-1063-4020-b699-28dee50bfade/Garcias-photo-for-site.png Testimonials https://images.squarespace-cdn.com/content/v1/611198d99febe916acebf46b/c1d916f9-f9bf-4259-a5db-762446c2b4c3/Ron+Anderson+Photo.jpg Testimonials